EBUKA IDENTIFIES AS DIKE

THE PEOPLE’S HERO

Winner of The People’s Hero Ebuka Eze telling us what it means to be Dike; The fearless one! The one who never forgets the clan when trouble arises. Dike is not just a warrior, he is a Hero.

EBUKA EZE IS THE PEOPLE’S HERO

The only actor among the eight finalists, Ebuka Eze, emerged the winner of the N7 million grand prize and the bragging right to the title of “The People’s Hero”.

The search for The People’s Hero, a talent hunt show sponsored by Hero Lager Beer, a brand of International Breweries Plc & produced by MTV Base had a jaw-dropping conclusion with beautiful solo performances from each of the eight finalists who gave it their all to win the grand prize.

The People’s Hero: Homepage 

Welcome to The People’s Hero! We are a brewing company under PLC or International Breweries PLC. With the new strategic position and the increasing portfolio of our local and world-class beverages, our company is now fully positioned to satisfy the increasing demand of the consumers. Along with this, we are also poised to be the leading brand of Nigeria when it comes to delivering superior returns to the customer. 

International Breweries Plc was incorporated in December 1971 by its founder and first Chairman, Dr Lawrence Omole under the name International Breweries Limited. The Company commenced production of its flagship product Trophy Lager in December 1978 with an installed capacity of 200,000 hectoliters per annum. 

Following the increasing demand for its products, in December 1982 the Company embarked on an expansion programme to increase its capacity to 500,000 hectoliters annually. The company was listed on the floor of the Nigerian Stock Exchange in April 1995.

In 2008 the Warsteiner Group sold its majority shareholding to the Castel Group and in January 2012 SABMiller Plc entered into a strategic alliance with the Castel group. During this period, significant investment was made which transformed the company and provided it with a solid foundation for growth and profitability. Starting with just two brands, Trophy Lager and Betamalt the Company has since 2010 introduced Grand Malt, grand lager, Hero Lager, Castle Milk Stout, Castle Lite, Redds, Eagle lager, Eagle Stout and most recently the introduction of premium brands like Budweiser.

In 2017 the Company through a scheme of merger sanctioned by the Federal High Court, merged with Intafact Beverages Limited and Pabod Breweries Limited (companies with similar objects) in order to provide for the optimization of efficiencies, leverage on economies of scale and ensure shareholder value creation amongst others.

This has increased our production facilities apart from Ilesa, to Port Harcourt, Onitsha and Ogun State with corporate headquarters of the Company in Lagos. In addition, the Company operates depots in Ibadan, Lagos, Port Harcourt, Abuja, Benin and Ilorin to facilitate the re-distribution of its products in the wider urban area.

Social responsibilities of our company 

As a company that is made for the people, we make it a point to responsibly distribute our products only to those of legal age. We highly discourage the unauthorized distribution of alcohol to minors and would filter whoever enters our online site with age verification. 

Along with restricting underaged people from entering our site and purchasing alcohol, we are also responsible for keeping our products clean and up to the NAFDAC or National Agency for Food and Drug Administration and Control. All of our ingredients and recipes passed the safety measures stated by the government and we responsibly source our ingredients from sustainable means.