In a bid to celebrate the richness and beauty of the Southeastern part of Nigeria and to raise a new set of ambassadors who will serve as the promoters of culture and heritage, Hero Lager, a premium brand from the stable of International Breweries Plc, a proud part of the AB InBev family has concluded plans to host a reality television show tagged The People’s Hero.
Addressing journalists on Monday at the company’s Ikoyi office, Lagos, Marketing Director, International Breweries Plc, Tolulope Adedeji said The People’s Hero which will run between August and December, is a reality show that seeks to reward ingenuity and passion.
“At International Breweries Plc, we can never get tired of giving back to our consumers who have shown unwavering support for the brand over the years. The People’s Hero promises to be eventful, educative, engaging and entertaining as participants will be coached by highly experienced individuals in the different areas of arts and will be tested and judged by renowned artistes who have made their mark in the industry.”
According to Tolu, auditions will hold in Enugu and Owerri in August, after which, 60 participants will be selected from both cities. This number will then be pruned to 20 contestants that will eventually qualify for the show. “The show will require participants to display their skills in either singing, acting, spoken words or dancing, which will revolve around their understanding of the Igbo culture and the winner will go home with a cash gift of N7 million while the first and second runner up will go away with N2million and N1 million respectively,” Tolu added.
While expressing his optimism for the show, Marketing Manager, Hero lager, International Breweries Plc, Obumneke Okoli said that the initiative is another way of expressing Hero’s gratitude to the people who have positioned the beer as the preferred brand in the South Eastern part of Nigeria.
“This is definitely going to be a fun, colourful, educative and exciting show. Participants will be exposed to their traditions, beliefs, values, while viewers will be better enlightened about their culture which like many others is being eroded by globalization.”
The best part of this show is that anyone who is fluent in English Language, Pidgin English, Igbo or any indigenous language within South East & South South is eligible to participate as the show is open to persons of Igbo origin and non-Igbo persons who speak their language fluently, reside in the South East or South South regions and understands the culture. The People’s Hero will be anchored by popular on-air personality, Chinedu Ani, also known as Nedu Wazobia.
Viacom International Media Networks Africa (VIMNA), is producing the show through its leading youth, music, lifestyle and entertainment brand, MTV Base, renowned for excellent audiovisual productions. VIMNA Country Manager, Mr. Bada Akintunde Johnson, said Viacom is proud to be partnering with the Hero brand and considers it a privilege to produce the show.
“The future of the South East and South South people is bright with a brand like Hero showing commitment to the people and their wellbeing. We are certain more HEROes will emerge from this show to further enrich Nigeria’s thriving creative industry.”